Plant trees with your searches and be climate active every day - Ecosia users are tackling climate change, protecting wildlife, and collaborating with local communities around the world, planting the right trees in the right places. The Ecosia community has already planted 150 million trees in over 35 countries. Like other search engines, we make money through ads, but we use 100% of our profits for the planet. It really builds trust and a great brand, and then, hopefully, people come to you.Get Ecosia to plant trees and be climate active every day. These are things we can do as a non-for-profit company that are a bit different.
We wanted to send out a message that coal should stay in the ground. For example, we wanted to buy an ancient forest off of a coal company in Germany, and that generated a lot of attention and our user numbers went up. We try posters as well for out-of-home advertising.Ī few of our campaigns were very successful.
We put advertisements on Facebook, YouTube. People understand that and recommend it to their friends – this is our most powerful growth channel. And it takes 1-2 clicks to change your search engine. If you do thousands of searches per year, that’s tons of co2 being removed – that's a significant part of your carbon footprint. We calculate that each search actually absorbs one kilogram of co2. There are a lot of people who care about solving climate change, and Ecosia is one of the easiest things that you can do. Ultimately, we built a product that really meets user needs. Here’s what he learnt on his rollercoaster journey to resounding success as a green techpreneur. I didn’t understand the search market, my cash situation wasn’t great, every month I was losing money.”Įcosia’s explosive growth came after many failed side-hustle projects, and was Christian’s third attempt at building a non-for-profit search engine.
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I didn’t know how to start an online company and how to manage people. “On some days we had just four hours of electricity. The idea was pretty stupid because it was not possible to make money. “I tried to find a few developers in Nepal and build a search engine with them to make money for social projects. With 15 million users worldwide, Ecosia is the world’s largest not-for-profit search engine – it’s planted more than 128 million trees across 26 countries and powers its engine with 100% renewable energy. It may be one of the best-known cleantech companies of our time, but Christian’s initial attempts at building a non-for-profit search engine failed. That’s how I created the search engine that plants trees.”
“I wanted to do something to help solve climate change and use my experience in tech.
The rainforests are being cut down and replaced by soya plants or grazing fields.I really wanted to do something about it,” says Christian.Īt university he had created a comparison website, and was earning money from commissions: “I realised how much money I was spending on online advertisement and that Google is a really good business model. But after travelling through India as an 18 year old, he decided his career would be more than a career – it would impact the planet.Īfter graduating from university, he spent one and a half years living in Nepal, India and South America searching for answers to the question that still haunted him….how would he impact the planet? “Living in South America, I realised how much we’re destroying our ecosystems. What would you do, if you were struck by the messiness of poverty as a teenager travelling to a third world country for the first time?įor Ecosia Founder Christian Kroll the answer was to change the plans that he had for his life. At the age of just 16 he had started trading stocks and envisioned a future as a stock broker.
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